Christmas is coming, we know that, but for now we are here to talk about Black Friday and Cyber Monday, and most important the relevance of a good customer journey experience through your website. As an early gift, we prepared a list of five recommendations to help you manage the traffic and achieve the conversion rate you want. Check them out and prepare yourself for these two upcoming events.
Optimize your site to load faster
The main reason why you should care about making your site faster is to improve navigation for your visitors. But of course, there is a second big reason why you should care about this kind of optimization: ranking in Google. These two major factors will be important in the customer journey experience through your website, but also in your visibility in the search engines.
The user experience is worse if the site is not optimized for mobile devices. More than 84% of the population shops online via smartphone. This means that if you have your website optimized for this audience, you will see an increase in your conversion rate.
Calls to Action
The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
Use HTTPS Protocol for a safer experience
HTTPS uses TLS (SSL) to encrypt normal HTTP requests and responses, making it safer and more secure. To sell more, potential customers must know they can navigate the business without experiencing any negative effects.
Good picture quality
Images draw a lot of attention, they get the first and biggest impression of a visitor. If visitors don’t like what they see, they will probably leave. If they like what they see, you have more probability to keep them engaged.